![](https://cdn.myportfolio.com/ed06611088c192b8d32133e20f0f6633/7053eeec-c205-47fc-8755-29a78c204c55_rw_1920.png?h=9c5508a9de2d365e4c9fdb108c200bea)
Project Objective
Transform the existing website from a low-energy, monochrome design into a modern, visually striking, brand-aligned experience. Prioritize landing page design to drive leads and conversions, while ensuring visual consistency, seamless usability, and accessibility across the site.
Challenges and Considerations
CMS Migration: Seamlessly migrate from HubSpot to Webflow, ensuring continued functionality, design flexibility, and control over custom code and hosting.Tight Deadline: Manage and execute the project within a tight timeline.
My Role
Lead Designer: Led a team of four designers, defining timelines, workflows, and quality control standards.
Cross-Functional Collaboration: Fostered effective communication with marketing, product teams, and key stakeholders throughout the project.
Hands-on Design: Actively contributed to visual design, site architecture, and layout, ultimately delivering a successful launch.
Data-Driven Iteration: Continuously analyzed website data to identify areas for improvement and implemented optimizations post-launch.
Cross-Functional Collaboration: Fostered effective communication with marketing, product teams, and key stakeholders throughout the project.
Hands-on Design: Actively contributed to visual design, site architecture, and layout, ultimately delivering a successful launch.
Data-Driven Iteration: Continuously analyzed website data to identify areas for improvement and implemented optimizations post-launch.
Design Solutions
Enhanced Visual Appeal: Introduced a contemporary aesthetic with bold brand colors and curated icons for increased visual impact.
User-Focused Design: Prioritized user experience through a clear typography hierarchy, intuitive layouts, and ample breathing space.
Brand Consistency: Maintained seamless visual identity through a consistent design language across all pages.
Responsive Design: Ensured optimal accessibility and engagement on desktops, laptops, tablets, and mobile devices.
Improved Content Presentation: Developed a dedicated template for long-form articles, optimizing readability and engagement.
Strategic Tool Utilization: Maximized Webflow's capabilities, including customization, SEO tools, and A/B testing, for enhanced content marketing and
User-Focused Design: Prioritized user experience through a clear typography hierarchy, intuitive layouts, and ample breathing space.
Brand Consistency: Maintained seamless visual identity through a consistent design language across all pages.
Responsive Design: Ensured optimal accessibility and engagement on desktops, laptops, tablets, and mobile devices.
Improved Content Presentation: Developed a dedicated template for long-form articles, optimizing readability and engagement.
Strategic Tool Utilization: Maximized Webflow's capabilities, including customization, SEO tools, and A/B testing, for enhanced content marketing and
url: centime.com
Results
429% increase in organic traffic
500% overall traffic growth
7x growth in website visibility
Successful on-time launch under tight deadlines
500% overall traffic growth
7x growth in website visibility
Successful on-time launch under tight deadlines
![](https://cdn.myportfolio.com/ed06611088c192b8d32133e20f0f6633/23854ebd-53f8-46b1-a6a6-04474059c64a_rw_1920.png?h=3858b990b38ee8a4a0df68d3982c1e10)
Home page
![](https://cdn.myportfolio.com/ed06611088c192b8d32133e20f0f6633/7f8ad9e1-ae92-470c-9ebd-ce0b73be6719_rw_3840.png?h=14ccc92970a49224dadd51e9d0483e31)
Product feature pages
![](https://cdn.myportfolio.com/ed06611088c192b8d32133e20f0f6633/07c596a7-f52e-4bb5-902e-508f8abdd19b_rw_3840.png?h=d5a314d16f25023b7775212dd7c73228)
Blog page, ebook listing etc.