Tata Consumer Platform (TCP) is the online ecosystem bringing the different consumer businesses of Tata group under one umbrella. The platform connects Tata's brands in electronics, groceries, fashion, travel, luxury, finance, entertainment and more. It joins the rewards, benefits and loyalty points of the different brands and offers curated collections, discounts and its own payment system.
I was part of the team designing the user experience of the digital platform. I worked on the visual design of the app and website, building a design language/library with typography, colors, icons and other graphical elements and built components. I worked with fellow UI and UX designers, developers and product owners and managers to churn out a seamless experience across the various user journeys of the app ecosystem. The app design and development is still ongoing and it is to be released in 2021.